Frameworks
How we think about audience health and distribution reliability.These are diagnostic frameworks—built to explain performance shifts, not prescribe growth hacks.
- View framework
Audience Health
Diagnoses whether your audience is still reliably finding, engaging, and returning—separating variance from drift.
- View framework
Audience Drift
Explains gradual, compounding erosion in repeat engagement and distribution stability before views collapse.
- View framework
Distribution Reliability
Measures how consistently posts escape the test audience when core response should trigger expansion.
- View framework
Decision Context
Maps audience and distribution signals to risk posture—what’s safe to change given the current state.